Here's a great example of using marketing design principles for a charitable appeal.

We gave Seva's longtime gift program a branding makeover with fresh messaging, produced a new website with a custom e-commerce module, and rolled it out with an integrated print/online campaign to drive traffic to the site.

Revenue for the 2005 season increased 15%, then jumped another 27% in 2006. In 2007 (the year featured on this page) we refocused our strategy to emphasize donor acquisition, resulting in a 76% boost in new donors over the previous year.