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INTEGRATED MARKETING

Gifts of Service

Seva Foundation

Here's a great example of using marketing design principles for a charitable appeal.

 

We gave Seva's longtime gift program a branding makeover with fresh messaging, produced a new website with a custom e-commerce module, and rolled it out with an integrated print/online campaign to drive traffic to the site.

 

Revenue for the 2005 season increased 15%, then jumped another 27% in 2006. In 2007 (the year featured on this page) we refocused our strategy to emphasize donor acquisition, resulting in a 76% boost in new donors over the previous year.

 

Strategy, Creative Direction, Writing

Robin Woodland

Staff Team

Julie Nestingen

Amy Sherts

Aaron Simon

Design

Stoller Design Group

Photography

Jay Blakesberg

Geoff Oliver Bugbee

Emmanuelle Errerajoan

Karl Grobl

Roger Maldonado

Paul Paz y Miño

Mary Pember

Scott Ridgway

Julie Rinard

feature photos:

Jon Kaplan

print catalog

print and online advertisements

online catalog and store

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