PORTFOLIO
I love cooking up campaigns that inspire people to act.
Mixing data-driven strategies and catchy creative concepts to generate record-breaking results for hardworking nonprofits... now that's my idea of a fun day at the office!
On these portfolio samples I served as the lead strategist, creative director and writer, and led the production process to give the team a smooth path to our final product.
But it takes a village. There's an intricate collaboration behind every successful project, and I've been privileged to work with smart and talented folks on the campaigns featured here.
Click on the images below to see more.
Direct Mail Campaigns
California State Parks Foundation
When the business plan called for shifting away from expensive premium offers, we used a new creative approach to refocus the program on mission-driven messaging.
Direct Mail / Online Campaigns
Combining direct mail with effective use of email, social media, and website promos created record-breaking results for this annual fund campaign.
California State Parks Foundation
The creative assets developed for this action campaign grabbed people's attention and motivated them to get involved.
Integrated Marketing Campaigns
We boosted the growth of this direct mail program by creating an engaging website and using online marketing strategies to reach new audiences.
Brand Development
When MALT chose a new logo, everything else needed to be updated to match. We started with the website and newsletter.
Branding projects can seem out of reach for many nonprofits. But at Seva Foundation, we used a process I call "branding on the fly" — a low cost, low stress way to get it done.
Annual Reports
The trick with annual reports is finding the right balance between "wow" design and cost-effective production. Here's a low-cost approach that still makes a big impression.
Newsletters
Print newsletters can make a big impact on deepening donor engagement, but only if it's something they really want to read.
Advertisements
Most nonprofits can't afford to do advertising. But when the right opportunity comes along, your ad needs to compete with all the others and make an instant great impression.
Writing
In addition to all of the projects above, here's a selection of writing I've done for a variety of nonprofit campaigns and publications.
