Rebranding seems out of reach for many nonprofits. Here's a way to make it work.

It's hard to come up with the budget and staff time to roll out new branding all at once. So at Seva, we developed a new brand style one piece at a time.

Starting with the newsletter, I worked with the amazing folks at Stoller Design Group to come up with a new look. Over the next 18 months, we applied the new style to all the other materials Seva published as each piece was due.

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It's a process I call "rebranding on the fly" — a low cost, low stress way to get it done.