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BRANDING

Complete Rebranding

Seva Foundation

Rebranding seems out of reach for many nonprofits. Here's a way to make it work.

 

It's hard to come up with the budget and staff time to roll out new branding all at once. So at Seva, we developed a new brand style one piece at a time.

 

Starting with the newsletter, I worked with the amazing folks at Stoller Design Group to come up with a new look. Over the next 18 months, we applied the new style to all the other materials Seva published as each piece was due.

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It's a process I call "rebranding on the fly" — a low cost, low stress way to get it done.

 

Strategy, Creative Direction, Writing

Robin Woodland

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Staff Team

Julie Nestingen

Dharna Obermaier

Amy Sherts

Aaron Simon

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Concert Materials

Tamara Klamner for

Tapestry Productions

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Design

Stoller Design Group

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Photography

Jay Blakesberg

Geoff Oliver Bugbee

Bill Burden

Emmanuelle Errerajoan

Karl Grobl

Brian Harris

Mariah Healy

Jon Kaplan

Roger Maldonado

Susana Millman

Bob Minkin

Deborah Moses

Paul Paz y Miño

Mary Pember

Scott Ridgway

Julie Rinard

Amy Sherts

Robert Tohe

Robin Woodland

old branding...

website

print newsletter

22" x 14" saddle stitched (11" x 14" finished)

new branding...

website

enews

print newsletter

 

22" x 14" saddle stitched (11" x 14" finished)

annual report

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25.5" x 11" trifold (8.5" x 11" finished)

direct mail appeal

 

8.5" x 11"

gift catalog​

 

12" x 10.75" saddle stitched (6" x 10.75" finished)

benefit concert invitation

 

11.5" x 5.75" single fold (5.75" x 5.75" finished)

benefit concert print ad

 

5" x 5.5"

benefit concert program

 

11" x 8.5" saddle stitched (5.5" x 8.5" finished)

booth display banners

 

5' x 3' vinyl fabric

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