BRANDING
Complete Rebranding
Seva Foundation
Rebranding seems out of reach for many nonprofits. Here's a way to make it work.
It's hard to come up with the budget and staff time to roll out new branding all at once. So at Seva, we developed a new brand style one piece at a time.
Starting with the newsletter, I worked with the amazing folks at Stoller Design Group to come up with a new look. Over the next 18 months, we applied the new style to all the other materials Seva published as each piece was due.
​
It's a process I call "rebranding on the fly" — a low cost, low stress way to get it done.
Strategy, Creative Direction, Writing
Robin Woodland
​
Staff Team
Julie Nestingen
Dharna Obermaier
Amy Sherts
Aaron Simon
​
Concert Materials
Tamara Klamner for
Tapestry Productions
​
Design
Stoller Design Group
​
Photography
Jay Blakesberg
Geoff Oliver Bugbee
Bill Burden
Emmanuelle Errerajoan
Karl Grobl
Brian Harris
Mariah Healy
Jon Kaplan
Roger Maldonado
Susana Millman
Bob Minkin
Deborah Moses
Paul Paz y Miño
Mary Pember
Scott Ridgway
Julie Rinard
Amy Sherts
Robert Tohe
Robin Woodland
old branding...
website



print newsletter
22" x 14" saddle stitched (11" x 14" finished)

new branding...
website



enews

print newsletter
22" x 14" saddle stitched (11" x 14" finished)
annual report
​
25.5" x 11" trifold (8.5" x 11" finished)

direct mail appeal
8.5" x 11"

gift catalog​
12" x 10.75" saddle stitched (6" x 10.75" finished)

benefit concert invitation
11.5" x 5.75" single fold (5.75" x 5.75" finished)

benefit concert print ad
5" x 5.5"

benefit concert program
11" x 8.5" saddle stitched (5.5" x 8.5" finished)
booth display banners
5' x 3' vinyl fabric


