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DIRECT MAIL / ONLINE CAMPAIGNS
Pledge for the Parks
California State Parks Foundation
We wanted people to take action, so we started by grabbing their attention.
In print and online, most folks take about two seconds to decide whether they want to read something or not... and if they do, you get about 30 seconds to convince them to get involved.
That's why great writing and graphic design are so important.
Strategy, Creative Direction, Writing
Robin Woodland
Staff Team
Ashley Tittle
Design
i4 Design
Agency Consultants
Concord Direct
direct mail package
email appeals
social media promos
website promo and petition form
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